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"Whatever the industry, INSEAD's research shows that competitive advantage is increasingly shifting from tangible to intangible assets, such as knowledge, ideas, company culture, innovation, brand, leadership quality, and so on. These intangible assets are largely in the form of people, or at least people are at the heart of the value. However, some companies do a much better job at managing these assets (human capital) and thereby building and leveraging for competitive advantage than others. This is why INSEAD has teamed up with The Singapore Ministry of Manpower in creating the "Asian Human Capital Award" - to identify, recognize, and learn from those firms on the leading edge of human capital management for competitive advantage."
J. Frank Brown,
Dean of INSEAD
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